The ecosystem
Who connects a traveller to a trip?
Between the airline, hotel or tour operator and the person booking sits a layer of technology that helps supply find demand. Switch between leisure and business travel to follow the flow, or select any player to see what it does.
Supply
Connectivity
Distribution
Demand
Select any player above to learn more.
Asia Pacific impact
What travel tech adds to the region
Research by Oxford Economics, published by Global Travel Tech, estimates what online travel distribution contributes to economies across Asia Pacific.
975,000
additional jobs in Asia Pacific supported by online travel distribution in 2019
$15.5bn
additional GDP in Asia Pacific in 2019: $6.0bn direct, $9.5bn indirect and induced
$7
lower average nightly hotel rate in Asia Pacific attributable to online travel agencies in 2019
80%
of guests booking through an online travel agency come from outside a property’s usual source market
Independent hotels win a bigger share
Share of hotel bookings in Asia Pacific going to independent (non-chain) hotels, 2021
Via online travel agencies58%
Across the whole market34%
1.7–1.9×Online travel agencies sent independent hotels between 1.7 and 1.9 times their share of the wider market in every year from 2019 to 2021.
Rural bookings are rising
Rural booking index for online travel agency bookings in Asia Pacific, 2012 to 2021
Rural bookings rose well above trend in 2020, as travellers looked beyond city centres.
Source: Oxford Economics, as published by Global Travel Tech, ATTIA’s sister organisation. The 80% figure is global.
Why it matters
Benefits across the whole travel chain
01
Transparency
Compare options across many providers by price, location, timing and more, with reviews from fellow travellers.
02
Trust
Credible listings and secure payment, especially valuable when booking in an unfamiliar country, language or currency.
03
Better value
Price comparison and competition put downward pressure on prices for travellers.
04
Reach for small businesses
Independent hotels, homes and operators reach guests worldwide on a pay-per-performance basis, without large marketing budgets.
05
Spreading the benefits
Lesser-known and rural destinations get visibility, helping spread visitors beyond crowded hotspots.
06
Shared insight
Data and analytics shared with suppliers and destinations help inform tourism strategies.
Innovation
New ways to travel, built on travel tech
Virtual interlining
Connects flights across airlines that have no traditional partnership, creating new routes and more competitive fares.
Cross-fares
Integrated pricing that combines different transport providers into a single, cost-effective itinerary.
Multimodal travel
Flights, trains, buses and taxis in one plan, making lower-impact route choices easier.
Smart search and AI
Filters and AI assistants that turn complex needs, like travelling with children or a pet, into a few clicks.
Working with policymakers across Asia Pacific
ATTIA shares industry expertise to help governments shape policies that let travel and technology grow together.