On 5 March 2024, ATTIA joined the official launch of Global Travel Tech (GTT) at ITB Berlin.
Global Travel Tech brings together leading travel technology companies to engage on global issues such as the regulation of digital platforms, taxation and competition. ATTIA launched the alliance alongside its counterparts eu travel tech in Europe and the Travel Technology Association in the United States.
The launch discussion was moderated by Chris Imbsen, Sustainability Director at the World Travel & Tourism Council, and featured Emmanuel Mounier, Secretary General of Global Travel Tech; Laura Chadwick, President and CEO of the Travel Technology Association; and Mark Chan of the ATTIA Secretariat.
“GTT is a channel for ATTIA to draw from the valuable experiences and best practices of global counterparts, allowing us to recommend innovative policies to APAC governments that address local context needs.”
Mark Chan, ATTIA, speaking to Web in Travel
Find out more about Global Travel Tech, ATTIA’s sister organisation, or explore our explainer on how travel tech works.
Header image background: abbilder, CC BY 2.0, via Wikimedia Commons.
